Toyota CHR, Ready Agent HRV and Juke -Increasing competition in the segment of
middle-class Crossover SUVS by 2016, making Toyota does not want to miss.
Recently Toyota planned to market their new Toyota SUV CHR. Toyota CHR, HR-C is
an abbreviation of "Coupe High Rider" myself have been introduced as
a toyota concept car at the Paris Motor Show in 2014.
As predicted before the segment SUV Cross Over will
experience a positive trend in the automotive market. Communities in Indonesia
welcomes warmly the segment SUV Cross Over the middle class by 2016. This is
proven by the Honda SUV segment sales through HR-V and BR-V at the beginning of
this year to contribute significant sales. Honda HR-V in February it had
reached 8,827 while Honda V-BR noted 12,202 sales unit.
"Sales of Honda earlier this year experienced a
positive trend especially in the latest SUV segment BR and HR-V-V" says
Director of Marketing of PT Honda Prospect Motor Janfis Fandi to the media. The
warm welcome of the market against the SUV Crossover segments make Toyota wants
to get a piece.
For Europe, according to rumors circulating the
Toyota Parties have prepared land in the United Kingdom to manufacture Toyota CHR
in early 2016. While marketing in Indonesia will be launched mid-2016.
Specifications Toyota CH.R. 2016
Based on his last appearance at the Paris Motor
Show, the Toyota display CHR very sporty and fungky. Through CHR Toyota trying
to display something completely new. The presence of Toyota CHR dismissed the
notion that Japanese car comes with a display of technology and not fresh. For
mass production will be slightly different from the concept. Toyota parties
shall make changes to the look of the Toyota CHR with an extra door into 5
doors such as rival Honda H-RV and Nissan Juke.
Toyota concept car CHR exhibited 4,350 mm length
width 1,850 mm and height 1,800 mm. As for Toyota cars CHR has not confirmed
whether it will have the same dimensions of the concept car.
Viewed from the Toyota concept CHR could be shown,
will form a party of Honda and Nissan surprised. Sporty body with grilles and
head lamp with LED integrated sipit, making Toyota CHR as the car of the future
that's just there in the film. In short for the exterior design of the Toyota CHR
very futuristic design with its latest sporty.
For the Interior, Toyota CHR is the same as with
other competitors. Pin the head unit with touch screen support with android and
iOS applications as feature entertainment. On the side of the interior sides
Honda and Nissan did not have to worry about
Toyota CHR will be supported with a 1.8-liter
gasoline engine and electric motor for propulsion engines or hybrid
eco-friendly. Own hybrid technology already adopted by Toyota on the Toyota
Camry Hybrid variant and the Toyota Prius. If so its launch Toyota CHR will be
a Crossover SUV with hybrid technology first to exist in Indonesia. The
presence of Toyota CHR engine motor mover will be capital and a plus for
Toyota.
Toyota parties presents CHR to the same market
segment with Honda H-RV and Nissan Juke that is the segment of young people as
well as young Executive. Toyota's sales and service network with the widest in
Indonesia is not likely will surpass the Honda H-RV and Nissan Juke. It could
be the current Honda H-RV and the Nissan Juke is a choice alternative due to
the Toyota car does not emit an equivalent Crossover SUV.
Currently, Toyota has only low SUV Toyota Rush as
well as Toyota Fortuner are above. With the arrival of Toyota CHR is located
halfway between the Fortuner Rush and could provide a diverse selection of
Toyota SUV, considering the market for cars SUV currently gets a very good
market reception.
Consumers will be benefited by the presence of the
latest Crossover SUV from Toyota, thus providing an alternative option.
Crossover SUV competition surely will be very interesting in the year 2016.
Live marketing strategy of the manufacturer by convincing customers that his
Crossover at its best. Provide incentives and discounts also will benefit the
customer. So welcome to the Toyota -HR in Indonesia.
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